Buyer for medicines , vitamines, pharmaceutical and personal health eq

RFQ Details

I- Summary :
Layan Medical supplies based in AbuDhabi - UAE,
we have two other branches in UAE( Sharja and Alain).
Branch in Khartoum(Sudan).
We are agents and distributors for several American , European , Chinese and Arabic medical and pharmaceutical products ,We distribute exclusively products manufactured by companies that are known world wide for the quality of their products and great customer service .

II-Competitive comparison :
In order to differentiate ourselves from the product offering of competitors , we are affording best customer service and close follow up .
We make regular merchandizing offers .In addition , our sales staff have the know how of dealing with customers .

III- Strategy
Our main strategy is to communicate the unique and desired attributes for living a healthier life to large part of the UAE , then in the next step East Africa (Sudan).

IV- Marketing plan
Marketing policy is be based on three points ;
a) Availability of the products in governmental and private sectors .
b) Doctors prescription is very important .
c) Pushing over the counter is extremely important to achieve the target in the private pharmacies .

V- Obesity Fighitng Program:
In addition to our business we have specialised center( Obesity Fighting Program OFP ) to contorl obesity and providing effective long term plans for pateints to reduce weight and gain healthy life style.

VI- Future business:
we are interested to add unique and quality products with resonable prices to our range of products.To put this product on the top of sales and making this product well known and available to the end users and patients.