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Need market research (Quantity: All research services)

  • Zimbabwe Zimbabwe  
  • Last Updated:
    Posted on: 06 Oct 2020

RFQ Details

Fieldwork capabilities

SPARS approach to fieldwork is based around quality, authenticity and integrity. Only trained and experienced interviewers are used to achieve the surveys which are commissioned. We have a team experienced in:
⢠Executive interviewing
⢠Telephone interviewing
⢠Face to Face interviews
⢠Hall Tests
⢠Product placement
⢠Group recruiting, qualitative/ psychological

We have superior field capabilities and extensive experience in coordinating the following:-
⢠Baseline studies
⢠Monitoring and Evaluation studies
⢠Customer Satisfaction
⢠Market Assessment
⢠Product/ Service Test
⢠Habits and Attitudes
⢠Retail Audits
⢠Link Test
⢠Corporate Identity and Image Studies
⢠Brand Evaluation (Brand Health Check and Brand Barometer)
⢠Tracking Surveys
⢠Opinion Polls
⢠Media Studies

Fieldwork Quality

We offer full & flexible fieldwork services with the following quality features:-
⢠A reliance on nationally based qualitative and quantitative researchers working within their own cultures, and in their first language.
⢠Adequate numbers of interviewers in all geographic areas of the countries we cover.
⢠âHands onâ approach to regional fieldwork, debriefing and reporting with Executive/Director involvement i.e. we attend all briefing and fieldwork personally and wherever possible insist upon simultaneous translation.
⢠Our clients are assured of attentive project management quality monitoring and careful coordination.
⢠One of the most professional fieldwork and recruitment services you can ever get, in place are stringent quality control procedures which ensure projects are back checked.

Our Data Processing capabilities and quality will ensure we provide you with all kinds of sophisticated statistical analysis and state-of âthe art graphical presentations to make sure that clients get maximum mileage out of their data.
We also offer:
⢠Coding and capturing- we have a well equipped Computer Bureau
⢠Analysis of data.
Data lay-out and presentation
We make use of a vast array of data processing, database, spreadsheets and presentation software delivered and mastered with the kind of flair you would always come back for.
We do not only promise, we deliver AND thatâs for real! Data-wise you will have the minimum number of queries and prompt resolve thus ensuring a fast project turn-around.
Quantitatively we are seasoned experts with the following programs and much more:
⢠ASCII data layout
Data processing Quality
⢠100% verification as standard
⢠Accurate coding & data entry
⢠Tables, charts and data files in your format of choice
⢠Code frame design
⢠Extensive import and export facilities
⢠Excellent support and bureau services
⢠Manual data entry


Sample image
The phrase qualitative in the broadest sense refers to research that produces descriptive data: peopleâs own written or spoken words and observable behavior.
It is a way of approaching the empirical world. SPARS fully understand that this methodology looks at settings and people holistically thereby understanding people in the context of their past and the situations in which they find themselves. Our researchers seek not the âtruthâ or âmoralityâ but rather a detailed understating of peoplesâ perspectives. Thus the juvenile deliquescent perspectives are just as important or a counsellorâs; the ââparanoidâsââ just as important as the psychiatrist. This noble approach will thus enable our researchers to establish a close fit between the data and what people actually say and do.

Qualitative is therefore regarded at SPARS as a craft that seeks to unearth the salient and often hard to reach responses.

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